As the diamond industry adapts to the disruption of the COVID-19 pandemic, Everledger is proud to support its recovery with the launch of a new version of the Everledger Platform, with additional features that match supply and demand of stones based on criteria set by potential buyers. True to its mission, Everledger brings additional transparency to the industry by highlighting key characteristics of the stones on the platform: diamond quality, sustainability footprint and compliance standards.
Due to the lockdown in major cities across the world, many jewellery retailers and diamond manufacturers shuttered their windows or closed factory doors. Alongside supply chain uncertainty, all international diamond shows have been cancelled and may face further disruption. Before markets begin opening up, and in time for the peak season of Thanksgiving, Christmas and Chinese New Year, Everledger is providing a secure application that will help to improve recovery.
Commenting at the launch, Everledger CEO Leanne Kemp said: “For most crises, there’s a life cycle. We are now beginning to see green shoots especially in eastern countries, with cautious signs of recovery. Consumption is on a steady rise in China, and sales programmes in Australia, Japan and South Korea are up and running. For global brands and retailers, it’s crucial to be prepared for every stage of a crisis. Consumer behaviour fluctuates according to the cycle, and more importantly, windows of opportunity will emerge across all segments.”
The new version of the Everledger Platform specifically aids demand generation for retailers searching for diamonds based on their sustainability efforts, credentials and compliance standards. Of course, this goes the other way, by matching suppliers who want to securely share diamond, sustainability and compliance data with individual retailers, brands or groups of retailers.
Ms Kemp complemented: “This enriched release of the Everledger Platform is open for the diamond industry, as we work hard over the next couple of months to provide the same level of transparency across the other industries we work with, such as Wine and Spirits, Luxury and Apparel, and Circular Economy, especially managing the life cycle of batteries in Electric Vehicles and Portable Electronics.”