Specialist food and drink marketing and branding company, Brand Relations, will be showcasing to the trade five new drink brands at this year’s International Food & Drink Event at Excel in London from 21st to 23rd March. Brand Relations has developed and branded each of these new drinks, which will be launched to consumers later this year.
Brand Relations has worked with the founders of these new drinks from the very start helping to develop the recipes, source the ingredients, research and test the market, and develop the packaging and branding. The Brand Relations team has taken five great ideas and turned them into commercial realities.
The five drinks are:
SkinnyTails: a range of great tasting, low calorie Cocktails consisting of Long Island Iced Tea, Pear & Ginger Negroni and Rhubarb Mojito. All are under 63 Kcal per 250ml can, 4% Alc
Starkers: a range of Sake based Cocktails in vibrant flavours, such as Lychee & Peppercorn, Lime & Cardamon and Ginger & Lemongrass, all complimenting the Sake base. Available in a 330ml can at 4% Alc.
Lively Hive: a new twist on the oldest alcohol in the World; Mead. Mixed with Spiced Orange & Hibiscus, Lime Leaf, Lemon Grass & Cayenne and Rosemary & Lime. All 5.5% Alc in a 330ml classic can
B’live: a vegan protein drink with 20gm of protein from Pumpkin Seed, Flax Seed, Fava Bean and Pea, created in mainstream flavours, such as Blueberry Muffin, Chocolate Brownie and Cookies and Cream. Available in a 330ml bottle.
Operate: The UK’s first Nootropic sugar-free ports drink powered by plants. Available in three flavours; Raspberry & Cranberry, Yuzu & Lemon, and Peach & Green Tea. Ideal before and after a workout, in a 400ml bottle.
The five drinks are being launched to the trade at IFE where Brand Relations is exhibiting alongside the drinks’ founders. Samples will be available for buyers to taste.
“I am very proud of the work the team has done on all five of these fabulous brands. We love to take an idea from a creative founder and help them turn it into a reality. We helped each of these founders navigate the tricky path from home recipe to commercially viable product, with plenty of market-testing along the way! All five of these drinks have the potential to be big hits with consumers,” said Richard Horwell, a drinks industry veteran and founder of Brand Relations.
“Working with Brand Relations has really helped us take a fledgling idea and turn it into something that tastes great and meets the requirements of wholesalers, stockists and, of course, consumers. And IFE is a great place to launch the brand,” added Anna Shabalina of Skinnytails.