Investment plans of £15 million have been announced by Mondelēz International, makers of Cadbury Dairy Milk, BelVita, Maynard’s Bassetts and OREO. The investment will go into its Bournville site, including £11 millon to create a new line of the future for Cadbury Dairy Milk tablets as the company consolidates the majority of its tablet production at the site.
The new line will enable 125 million more of the iconic large sharing bars to be made at Bournville annually, with additional capacity for any future growth. Alongside the new line, Mondelēz is also planning to invest a further £4 million at the site to increase its chocolate making capacity to ensure sufficient chocolate mass to meet current demand and anticipate future needs.
“At a time when manufacturing in the UK is facing significant challenges, it has never been more vital to secure the long-term competitiveness and sustainability of our business. We now have an opportunity at Bournville to further invest in its future as the home and heart of Cadbury by bringing more Cadbury Dairy Milk production to Bournville,” said Louise Stigant, UK managing director.
“This investment will continue the modernising of our production processes at Bournville and ensure we are meeting the need for a highly efficient and robust supply infrastructure for our iconic Cadbury Dairy Milk tablets.”
This latest commitment follows more than £80 million of investment since 2014 to modernise the Bournville factory and drive efficiencies.