Consumer Needs in Halal Sector to be in Spotlight at Major Meat Event Next Month

Consumer Needs in Halal Sector to be in Spotlight at Major Meat Event Next Month

Professor Joe Regenstein of Cornell University in New York, an expert in halal, kosher and animal welfare, will focus on the subject at the AHDB Beef & Lamb halal seminar on February 22 at the Crowne Plaza in Stratford-upon-Avon, Warwickshire.

The event will provide a platform to discuss the key issues and opportunities for the Halal sector and how AHDB Beef & Lamb supports it.

Dr Phil Hadley, Head of Global Supply Chain Development for AHDB Beef & Lamb, said: This is a great opportunity for Halal sector representatives to come together and talk through some of the great work being done.

The Halal market continues to grow, presenting a lot of opportunities for the sheep industry in particular. AHDB is committed to supporting the sector and helping to maximise its potential.

‘Huge opportunities exist’

Mike Richardson, AHDB Beef & Lamb Independent Sector Retail Manager, said the domestic Halal market is ‘increasing in size’.

He said: Huge opportunities exist for the trade to further increase sales by offering products that better suit the needs of the modern Muslim shopper.

These include products such as the mini roasting joints which are being promoted as part of our current advertising campaign.

We continue to conduct consumer research to examine attitudes and decision making among Muslim customers when purchasing meat.

This will help us focus future activity on supporting the sector, underlining our commitment to developing opportunities for Halal and maximising opportunities for the entire supply chain.

Interested in this topic? Read more at Farming UK.

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