Grubby are the UK’s first 100% plant-based recipe box subscription service on a mission to make plant-based cooking more accessible and convenient without costing the earth. Championing British produce and suppliers, Grubby deliver delicious meals nationwide (excluding Northern Ireland and islands), with all London meals delivered via bicycle in partnership with PedalMe.
Launched in 2019, Grubby has over 50 flavour packed recipes to choose from. In the box, customers can expect fresh, pre-measured ingredients needed to cook up two or three healthy and delicious, plant-based recipes with, on average, a variety of six or more fresh veggies in each box. Accompanying recipe cards make meat-free cooking simple, with easy to follow steps, cooking times and nutritional information, as well as QR codes to curated Spotify playlists to cook along to whilst prepping. Customers can also expect the occasional freebie, from drinks, desserts and more.
“When I first started adventuring into plant-based cooking, I found it really hard to approach. Mainly because I found ingredients hard to source, dishes weren’t filling enough, they lacked flavour and online recipes were hard to follow and full of ads. So with Grubby, I wanted to alleviate the uncertainty and stigmas around vegan cooking and eating and make our recipes accessible, simple, hearty, healthy and most importantly tasty! Grubby is for anyone looking for a little more adventure when it comes to plant-based cooking,” comments founder Martin Holden-White.
With sustainability at its core, the packaging for the plant-based recipe box is 100% recyclable, compostable, ethically sourced, and produced in the UK in 95% of cases, with intentions to be completely plastic-free by 2023, in line with their efforts to reach B-Corp status. Determined to use ‘pedal power’ wherever possible, all London deliveries are made by bike and they have ambitions for bike deliveries in all major cities across the UK. Their food waste is offset through food waste partners and local food banks to ensure that no grub goes unused.
Passionate about giving back, Grubby donate a meal to a child in poverty for every box delivered through Uganda based charity 1moreChild. In 2020, Grubby also provided over 1,000 meals to London NHS hospitals.
Whilst solely plant-based recipes, Grubby do not see themselves as a ‘just-for-vegans’ box. “We are not preachy about eating solely plant-based. I’m a plant-based part-timer myself, and many of our team and customers do not define themselves as vegan,” says Martin. “Instead, we want to invite plant curious individuals to give veggie-based cooking a chance with our tasty, quick to prepare meals, which are not only healthy but produced and delivered with sustainability at the core of everything we do.”