New Paint from Natural Flowers : Petal Paint has just been launched by JAT Holdings and is a revolutionary new paint that combines ancient traditions with cutting-edge manufacturing technology. It has been created using the pigments from dried flower petals, which were then transformed into liquid paint using innovative techniques from the Research and Development team at JAT Holdings.
This new paint will be used as part of an initiative developed by Leo Burnett Sri Lanka to breathe new life into discarded temple flowers. It is homage to Sri Lanka’s rich heritage of Temple art, often found in the form of captivating wall murals in Temple Shrine rooms. Many of the murals are faded now, and the wall paint available in the market does not always match the traditional colours or texture of wall paint used in the original murals.
“We created Petal Paint to give something back to Sri Lanka’s heritage and culture,” said Richard Gunawardene, Head of Marketing at JAT Holdings. “Petal Paint combines the best of our traditional culture – the use of pigments from nature – with the most advanced technology in paint manufacturing, to create a paint that matches the traditional temple mural colours and also provides a more long-lasting solution to temple artists.”
In order to make 50 litres of paint, JAT Holdings needs around 200 kilograms of dried flowers; therefore the company will launch a public campaign to collect the dried flowers discarded from temples to help with the process. In addition to collecting the natural pigments needed for Petal Paint production, this initiative will also reduce the daily waste thrown out by temples across the country.
Petal Paint will be available soon for artists working on Temple Murals, with the initial colour range including Lotus Red, Pigeonwing Blue, Trumpet Yellow, Marigold Orange and Temple Flower White.
JAT Holdings, one of Sri Lanka’s award-winning conglomerates, has a strong commitment to sustainable practices and protection of the environment through its products. JAT has introduced several world-class paint and finishing product brands to Sri Lanka.
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