Leading global hospitality and retail design agency UXUS has collaborated with international food producer and home baking brand Dr. Oetker, to transform pudding for the next generation. Pudu Pudu, an imaginative new pudding concept, which opened its doors on the 21st March 2021 on Abbot Kinney Boulevard, Los Angeles.
Dr. Oetker, a German master pudding maker, believes in bringing people together. Since 1891, his creative imagination gave friends and families new ways to share memorable moments together. Today, his spirit lives on through Pudu Pudu, a new generation pudding concept, helped by a playful Pudu mascot who represents the brand’s endless creativity and imagination. Inspired by the spirit and legacy of Dr. Oetker, Pudu Pudu, takes the original recipe and re-imagines pudding into a bold, playful and unexpected flavour adventure, inviting everyone to share delicious moments.
Targeting Gen Z and millennial consumers with a shareable and emotive experience, the experience is an immersive world of pudding making, where guests are encouraged to join in and participate. Awakening the senses, the delicious, new pudding experience combines unexpected flavours with imaginative toppings to create a new approach to dessert.
Enticing customers into the Pudu Pudu world, the store is designed to bring people together, there is a social space both inside and out, where puddings can initiate connections. From the distinct outdoor seating to the endless shareable moments and playful communications, Pudu Pudu is a fun and exciting new food experience that invites everyone inside to share in their pudding passion.
UXUS designed Pudu Pudu brand elements to effortlessly blend with a modern design language, visually engaging a younger generation of creative consumers. The space, delightfully bright, has an elegant terrazzo counter, concrete flooring and graphic backdrops that create a branded landscape within which pudding is the focal point. Playfully bringing the brand personality to life, the Pudu Pudu logo is re-imagined in pink piping to create an eye-catching feature on the back wall.