JBL Launches Its First Products Range for Domestic Use

JBL Launches Its First Products Range for Domestic Use

The first consumer-facing cleaning products range from chemicals manufacturer James Briggs Ltd (JBL) has arrived. Nilco Home has been created specifically for domestic use and includes an anti-bacterial cleaner, a glass cleaner, a kitchen grease-buster and a bathroom spray.

Originally designed for professional use, Nilco encompasses products for those in the catering, washroom and housekeeping trades. Now, JBL has modified the line-up so that it is suitable for the home.

“Nilco is a long-established brand for us and has become known for its high performance and reliability. There has been an undoubtable surge in popularity for home cleaning products over the last 12 to 18 months, especially with the rise of cleaning fanatics like Mrs Hinch,” said chief executive Paul Blackaby.

“We spotted a real gap in the market for high-quality, premium products that could give industry-standard ranges a run for their money. We believe the Nilco Home range fills that gap perfectly by keeping the active ingredients of its trade counterpart and having the versatility to use domestically.”

If successful, there are plans to expand the Nilco Home range over the next 12 months, including a concentrated floor cleaner.

“We’ve already had strong interest from retailers that are looking to add something different to their cleaning product aisles and we’re confident that consumers will notice the difference in quality,” added Blackaby.

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