Mirfield Manufacturer Opens Showroom

Mirfield Manufacturer Opens Showroom

Deuren, Mirfield based premium bespoke door manufacturer, has opened an on-site showroom that is hoped to help with further growth and the unveiling of its latest product lines. Spanning 2,000 sq ft, the display space will showcase 26 products from Deuren’s luxury internal, external and garage door ranges, including new additions that are set to launch this month.

With our customer base expanding both nationally and internationally – especially in the US and Channel Islands – the need for a dedicated display space for our doors couldn’t be ignored for much longer, said Ian Chubb, founder and managing director of Deuren.

We wanted a showroom that would demonstrate the potential that exists when it comes to bespoke design and manufacturing. And this new space definitely achieves that. Before, it was only at exhibitions that customers could really test our doors, but now they can visit our site and truly get a feel for our products and the craftsmanship that goes into them, he continued.

In addition to its showroom launch, Deuren also enlisted The Bigger Boat, digital marketing agency, to overhaul its website. Now the website has a new layout that enhances the user experience and simplifies the enquiry process. By integrating the website into Deuren’s CRM system, the company won greater insight into the customer journey.

The main objective was to put more focus on the design of the doors themselves, in order to increase visual impact online, explained Doug Main, The Bigger Boat’s creative director. Alongside the new showroom, the website is another key avenue for prospective customers to see the quality and luxury of Deuren’s products.

Deuren is a luxury door brand with over 25 years of experience in supplying and crafting exquisite doors. It specialises in the bespoke design and production of internal, external and garage doors, often to one-of-a-kind specifications.

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