Kubota Corporation (Headquarters: Naniwa-ku, Osaka, Japan; President and Representative Director: Masatoshi Kimata; hereinafter referred to as “Kubota”) announced that it has acquired land for establishing a new R&D base in the U.S. as part of its drive to globalize its R&D structure.
At the new R&D base, Kubota will step up local development of mowers and utility vehicles, whose primary market is North America, in an attempt to enhance customer satisfaction by launching products that better cater to the market needs in a timely fashion
- Background and aims
- Kubota As an approach to development globalization, in 2011 Kubota began developing selected models of mowers at its North American manufacturing base, Kubota Manufacturing of America Corporation (KMA). By establishing a new development base in the U.S., Kubota will make a full-fledged effort to develop products there.
- While staying close to the North American market to capture its specific needs both promptly and accurately, Kubota will utilize its core and cutting-edge technologies from its R&D bases in Japan to provide its customers with original products that appeal to local customers.
- About the new R&D base