Essentra Components, the global manufacturer and distributor of essential industrial components, has expanded into Vietnam with the opening of a new customer support partner, APAC Team. The expansion will enable Essentra Components to better serve the growing network of customers already in Vietnam, as well as providing a broader service across the rest of the Asia Pacific region.
The move is primarily being driven by the burgeoning industrial electronics market, with major global manufacturers moving parts or even all their key electrical component production into Vietnam, including the fast-moving mobile phone sector.
Through the production of key components, Essentra will look to develop new and existing relationships with existing producers and those moving into the area from traditional territories.
Maynard Mckeagan Essentra Components Commercial Director said the opportunity to expand in to one of Asia’s fastest growing territories was too good to miss: “The Vietnamese electronics sector is going through a revitalisation, with many well-known manufactures identifying the country as a strategic location for future growth”.
“This expansion will enable us to offer a level of support, consistent with that of other markets we operate within, meaning customers can rely on the same hassle-free service and product integrity in a new territory.”
As part of the move, Essentra Components will leverage its existing regional manufacturing sites to supply customers with a hassle-free, fast service that isn’t reliant on international distribution hubs.
Scott Fawcett, Essentra Components Managing Director said the expansion was essential for the continuing growth of the Asia Pacific market: “With more manufacturers moving into new territories as they look to diversify and become less reliant on one area, they need partners that can move with them and continue to offer the same level of service they’re accustomed to.
“Our move into Vietnam is a solution to that very problem and will give our customers the reassurance that service can continue without interruption, whilst being provided the level of service and support they expect.”
Whilst the move is currently focused on serving and expanding the current customer base within the territory, Essentra Components expects the expansion to open doors to newer distribution partners and broaden its reach and accessibility to its product eco-system.