Hypermotion 2019, Messe Frankfurt, Germany

Mobility Transformation on Agenda as Hypermotion Heads to Dubai in November 2021

Major exhibition for disruption and transformation of transport, logistics and mobility sectors to be a key event at Expo 2020 site

Dubai, UAE: Hypermotion Dubai, the German-originated exhibition addressing the transformation and future of the transport, logistics and mobility sectors through disruption, decarbonisation and digitalisation, is heading to Dubai as a key event within the Expo 2020 grounds.

Held under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum, President, Dubai Civil Aviation, Chairman and CEO, Emirates Group and Chairman, Dubai Airports, the event will host more than 100 brands at Dubai Exhibition Centre (DEC) from November 2-4, 2021.

H.H. Sheikh Ahmed, said: “Hypermotion Dubai will promote new ideas, cutting-edge technologies and innovative thinking to facilitate the development of next generation logistics and smart mobility.”

Hypermotion Dubai will coincide with Expo 2020 – the Arab region’s first World Fair running under the theme ‘Connecting Minds, Creating the Future’ – and Messe Frankfurt officials believe the events share compelling synergies.

Messe Frankfurt Middle East CEO, Simon Mellor, said: “Dubai is one of the world’s most future-minded and dynamic cities with truly world-class facilities.

“It is the ideal environment to host an event like Hypermotion, as underlined by the global access provided by hosting the World Expo, where 191 countries will showcase their talents, culture, government and economic strengths.”

Next generation mobility and smart logistics

Hypermotion Dubai will take place with global supply chain and logistics solutions provider DP World as the sole global partner.

H.E Sultan Ahmed Bin Sulayem, Group Chairman and CEO at DP World, said: “We are proud to be the global partner of Hypermotion and to support Hypermotion Dubai. DP World is a disruptive force in the supply chain and logistics sector. Innovation is in our DNA; we lead the sector by embracing technology and digitalisation, both key themes at Hypermotion Dubai.

“Hypermotion, like DP World, seeks to contribute to the evolution of mobility and logistics. Together, we exchange knowledge, experience and expertise to create business opportunities and generate value for all.”

Abu Dhabi Ports has also joined as Strategic Partner. Speaking ahead of the event, Captain Mohamed Juma Al Shamisi, Global CEO, Abu Dhabi Ports reinforced the need for such an event as the region’s logistics sector expands into the digital space: “As the region’s leading facilitator of trade and logistics, Abu Dhabi Ports is proud to sponsor Hypermotion Dubai, a forum that showcases the full potential of our rapidly evolving industry.  Launched against the backdrop of Expo 2020, this event will highlight the transformative impact that disruptive digital technologies and the call for decarbonation are having on global supply chains.

“Abu Dhabi Ports continues to drive efforts to develop and implement innovative solutions across the Middle East’s trade ecosystem, forming close partnerships along the way with fellow industry-leading organisations that have embraced innovation and digitalisation, and who are wholly committed to sustainability. We look forward to promoting those achievements at Hypermotion Dubai and exploring the industry’s latest innovations.”

Solving global transport, mobility and logistics challenges

Tapping into the world’s leading data scientists, experts will be invited to Asyad’s Global Logistics Hackathon organised by Hypermotion Dubai in partnership with Asyad – Oman’s global integrated logistics solutions group.

The two-day Hackathon will invite leading data scientists to solve critical problems in the mobility, logistics and transport sectors, accompanied by a full-day of workshops and a nine-hour session where teams divide up to solve the challenge.

Asyad with the collaboration of Messe Frankfurt Middle East have also organized and developed an extensive logistics startup programme to help promote and facilitate burgeoning new companies, entrepreneurs and ideas.

The programme will encompass six key growth pillars for mobility and transport logistics, namely artificial intelligence, cyber security, robotics, logistics, smart mobility and drones.

The programme will host a number of initiatives, including a pitch competition to an audience of regional and international investors, networking events with industry leaders, and a dedicated mentorship clinic to address challenges and opportunities for startups.

Commenting on Asyad Group’s planned hackathon and its partnership with Hypermotion Dubai, Abdulrahman Al Hatmi, Asyad Group CEO, explained: “Being a global pioneer of end-to-end logistics solutions, we have our fingers on the pulse of the supply chain; we understand the pain-points and envisage the opportunities. Utilising big data and digitization is at the core of creating dynamic solutions that respond to our customers’ fast-changing needs and propel the advancement of the logistics ecosystem globally.

“In our pivotal role as an integrated logistics game-changer and with our promising partnership with Hypermotion Dubai, Asyad’s hackathon and entrepreneur competition in Expo 2020 Dubai will be yet another highlight in our journey as the home of revolutionary solutions and a champion of talent, locally across the world.”

Global logistics and transport content streams

Hypermotion Dubai is expected to attract high-level C-suite participation from international, regional and local government entities and private organisations across the logistics, mobility, infrastructure and transport ecosystems.

Through the event’s three content streams – Hypermotion Labs, Smart Mobility Conference and Scalex (co-hosted with Materials Handling Middle East) – disruptive thinkers from around the world will gather to share pioneering ideas and concepts set to shape the future of mobility and transport.

Thought leaders confirmed to take the Hypermotion Dubai stage include Abdullah Al Shamsi, Senior Director of Future of Things, Dubai Aviation Engineering Projects; Prof. Carlo Ratti, Director, Senseable City Lab, Massachusetts Institute of Technology; and Josh Giegel, CEO and Co-Founder, Virgin Hyperloop.

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